HMCT
Refining institutional identity through Neo-brutalist design
Brand
MAR 2025 - OCT 2025
@Hoffmitz Milken Center for Typography
What We've Done
Delivered a redesigned HMCT official website that restructured information presentation while maintaining clarity and readability.
My Role
・UI design
・Front-end development
Live Demo
*Note that this is a live project which has been upgraded regularly and no longer the version as this portfolio piece.
A bold new look for HMCT, an educational institution focused on typography research, archiving, and public engagement.
Hoffmitz Milken Center for Typography celebrates its 10-year milestone with a website redesign. The design reflects how the Center brings together conversation, experimentation, and learning around type, form, and visual culture.
Neo‑brutalism & Minimalism
The new website features a direct and unmediated design, both visually and structurally.
Like an open map, the homepage is now presenting the site’s entire content in full view. Its archive and programs are put into a grid view which makes it easier to explore.
An archive, experienced like a gallery
The archive presents artists through different creative categories. The clean, structured preview lets visitors move through the archive like walking through a modern gallery.
Clear. Informative. Easy on the eyes.
For events and exhibitions, details like date, time, location and link are positioned independently, so that visitors can always check them immediately.
It is a little wild for an institution to push this far. The redesign opens up the entire structure and welcomes visitors like a living exhibition space. Everything is navigable and built for exploration.
Jacker She
Product Designer
Jacker She. All rights reserved.