HMCT
Refining institutional identity through Neobrutalism design
MAR 2025 - OCT 2025
@Hoffmitz Milken Center for Typography
Objective
Design a new style
My Role
・UI design
・Front-end development
HMCT is an educational institution focused on typography research, archiving, and public engagement.
Hoffmitz Milken Center for Typography celebrates its 10-year milestone with a website redesign that reflects how the Center brings together conversation, experimentation, and learning around type, form, and visual culture.
Neo‑brutalism & Minimalism
For example, the homepage reframes navigation as an index, openly presenting the site’s entire content through a direct and unmediated structure.
Two tell the difference
When the "compare" button toggled, the input area will be split into two areas where the audience can start to compare the cursive writing style between two regions.
Post & Share
A series of questions related to cursive handwriting were designed in advance, so that everyone gets to contribute their response to the exhibition while playing with it.
Additionally, it is also very easy to save and share the writing as a personal souvenir. Once the audience "submits" their response, a sharable visual featuring the audience’s writing is generated, formatted to the exact dimensions of an Instagram Story.
This project transformed handwriting from a static subject of display into an interactive activity, extending the experience beyond the physical space and turning individual participation to persist as a visible, shareable outcome.
Jacker She
Product Designer
Jacker She all rights reserved.