HMCT

Refining institutional identity through Neobrutalism design

Brand

Brand

Brand

MAR 2025 - OCT 2025

@Hoffmitz Milken Center for Typography

Objective

Design a new style

My Role

・UI design
・Front-end development

HMCT is an educational institution focused on typography research, archiving, and public engagement.

Even though handwriting is declining in the digital era, cursive typography still has a significant impact in different cultures.

A Case for Cursive is an exhibition that showcases how the tangible practice of cursive handwriting can be expressed through modern technology. As part of the exhibition, we created an interactive application that allows the audience to view and compare cursive scripts from different cultures around the world.

Try & Type

While browsing through all the sections in the exhibition, not only the audience gets to learn about the evolution, but also the visual form of cursive writing.

There is an interactive experience that invites the audience to type their own text and experiment with its size and weight.

Two tell the difference

When the "compare" button toggled, the input area will be split into two areas where the audience can start to compare the cursive writing style between two regions.

Post & Share

A series of questions related to cursive handwriting were designed in advance, so that everyone gets to contribute their response to the exhibition while playing with it.

Additionally, it is also very easy to save and share the writing as a personal souvenir. Once the audience "submits" their response, a sharable visual featuring the audience’s writing is generated, formatted to the exact dimensions of an Instagram Story.

This project transformed handwriting from a static subject of display into an interactive activity, extending the experience beyond the physical space and turning individual participation to persist as a visible, shareable outcome.

Jacker She

Product Designer

Copyright © 2025

Copyright © 2025

Jacker She all rights reserved.